"You’ve likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks.
But what often gets missed in this conversation is a discussion of the truly geeky, less sexy technology we don’t see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. I had the opportunity to speak about these tools recently at this year’s South by Southwest Interactive conference."
Tech You See and Tech You Don’t in Campaigns
Mindy Finn| Engage:
