Outside Money Pouring into Senate Races...Will Any of It Go Online?

by - February 06, 2014

My suspicion is that many of these groups will be run by The Usual Suspects, i.e., consultants who’ve been kicking around politics for a while and are used to doing things the old-fashioned media-buyer way. In that case, they’re likely throw money at poorly targeted TV campaigns rather than spend time and resources building up a robust field operation or investing in data-modeling and voter targeting. Of course, field organizing and online advertising don’t REPLACE television ads, they complement them — canvassing and online ads can reinforce the same messages voters are seeing on their TV screens, as well as help to evaluate their effectiveness. But that kind of integrated political operation takes a certain subtlety that some veterans of the broadcast era seem to lack….


Outside Money Pouring into Senate Races...Will Any of It Go Online? » epolitics.com: online politics and advocacy tools, tactics and strategy

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