Money Spent on Losing Candidates and Props Makes a Difference

by - June 05, 2013

Money spent in elections, whether for victorious or unsuccessful candidates and measures, matters. When large sums are spent in political campaigns, even when that money is used to support candidates or causes that ultimately lose, the money changes the issues discussed in the campaign. Take, for instance, the heavy spending by LADWP's union to support Wendy Greuel. She lost, but it help shape the tenor of the campaign debate throughout the last several months. Candidates responded, in advertisements and debates, to the union's stated concerns.

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