the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago. Digital video presents a big opportunity for marketers, given that online viewers are receptive to ads (particularly when they're seen during documentary, sci-fi and talk show content) and that viewing is growing among hard-to-reach audiences like adults 18-34 and light TV watchers.
Interested to see what this will mean for political campaign advertising.
