Many politics sites draw partisan audiences, but Politico strikes a perfect balance

by - May 01, 2012

New research from comScore shows that “while political blogs and sites may attract a good amount of visitors from across party lines, they are still more likely to regularly engage visitors who share the same views.” Among the sites studied, Politico has the most balanced audience with 29 percent of readers identified as Democrats and the same percentage identified as Republicans. Daily Kos has the highest percentage of Independents, 46 percent of their readers. The political affiliation is based on voter registration.

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