The Bachmann campaign bought a mobile version of the ad within a 2-mile radius of the state fairgrounds in order to reach people specifically attending the fair, said Eric Frenchman, who ran digital strategy for Bachmann’s reelection campaign and now advises her presidential campaign.
Geo-targeted mobile advertising, which made its debut among political campaigns during the 2010 midterms but is just now becoming more widespread, offers presidential campaigns an attention-getting new way to stalk voters wherever they may be found — the state fair, the ballgame or the caucus site. On the presidential level, this means targeting ads at primary- and caucus-goers in the days leading up to the election — or even as they’re heading to the polls on Election Day.
“I would be surprised if we didn’t get to the point this cycle where around caucuses, you could run ads to areas right around caucus locations,” said GOP new media strategist Vincent Harris. “This is absolutely here and now, and I think that it’s something that’s going to continue to get more and more
Political advertisements go mobile for 2012 elections
via politico.com
