After an election, every winning campaign is declared to have been brilliantly conceived and executed. It is said that we have witnessed true political genius. In the Romney campaign, we may be witnessing a truly well-designed and well-executed campaign. Too often, campaigns and pundits only want to tell you what the plan was after they know the outcome. In Romney’s case, he appears to have a plan designed to compensate for his own weaknesses, to highlight his strengths, and avoid distractions.
His campaign has shown great discipline and sure-footedness. Romney has not been dealt a particularly strong hand. His challenges and negatives are well-documented, but he hasn’t overexposed himself and let those negatives drive his campaign. In other words, he has truly stayed “on message.” This ad represents more of the same from the Romney campaign.
More careful competence from the Romney campaign
