Rush Limbaugh, Sean Hannity, Glenn Beck sell endorsements to conservative groups - Kenneth P. Vogel and Lucy McCalmont - POLITICO.com
POLITICO.com:
"In search of donations and influence, the three prominent conservative groups are paying hefty sponsorship fees to the popular talk show hosts. Those fees buy them a variety of promotional tie-ins, as well as regular on-air plugs – praising or sometimes defending the groups, while urging listeners to donate – often woven seamlessly into programming in ways that do not seem like paid advertising."
