"Facebook Ads Dominated – 2010 was undoubtedly the year that political advertising on social networks went mainstream, and nowhere was that more true than on the biggest social network of them all, Facebook. Creating your own Facebook page became old hat for political campaigns, so most took the next step of running Facebook display ads to promote their pages to garner more likes, and therefore a bigger audience for their political messages and fundraising appeals. Facebook itself reported that, overall, 74 percent of candidates with the most Facebook fans won their contests. In the 19 Senate races, 81 percent of candidates with the most Facebook fans won their contests"
Those are some impressive statistics. Hopefully enough to convince GOP campaigns to actually start putting real money into their online presence instead of treating it as an afterthought. Do you know how much online advertising you can get for the amount of money of one 30 TV ad?
