Politico:
"It used to be that 90 percent of it was in the dark-arts category, slipping folders to reporters," said Jeffrey Berkowitz, former RNC research director. "Now it's almost the opposite, where 90 percent of it is being pushed out on a daily basis by campaigns."The changed media cycle has worked that change in oppo, as it's known. The old mainstream media gatekeepers meant that there was a buyer's market for information: The oppo was plentiful, the outlets scarce. Now, the outlets are infinite, and campaigns have the luxury of choosing whether a tidbit is best blasted to the press list, sent to a mainstream media reporter or sent, perhaps, to a scribe from a conservative outlet, from RedState to The Daily Caller, with a posture that would make it harder to dismiss as mere lamestream sniping at a good conservative.
