Why Trump Should Forgo Public Campaign Finance

Big Government:
"By forgoing public finance and completely funding his own campaign, Trump would not have to play these games. He could sink $3 million into Iowa and $5 million into New Hampshire to prevail in those contests. Early victories mean he could spend far less than the state limits in the states that choose their delegates later in the process after his opponents have dropped out.
Trump could still write an unlimited check to his own campaign if he chooses not to bypass public finance and matching funds, but would be giving up the single most significant advantage his mega-wealth affords him; the ability to outspend Mitt Romney and the rest of the field in the early contests, where a Trump candidacy must flourish or die."

He's not seriously running, right?