"Compare Pawlenty’s to the launches of presidential campaigns past: Sen. John McCain, casual in a sweater, shaking the hands of a friendly throng in the familiar territory of New Hampshire. Obama, orating from the steps of the Illinois state capitol in a powerful reminder of his campaign’s historic resonance. Then-Sen. Hillary Clinton declaring, “I’m in,” in an online video; Mitt Romney paying tribute to his political heritage in Dearborn, Mich.
Before the Internet, a grand rollout speech was de rigueur."
New media throws a wrench in campaign rollouts
POLITICO.com:
