What would happen if the media talked about itself the way it talks about “dark money” groups?

A shadowy organization based in Washington, D.C., recently spent an undisclosed sum attempting to swing elections in far-off places such as South Dakota and California. Due to a loophole in campaign finance law, this spending does not have to be reported to the Federal Election Commission.
Source: What would happen if the media talked about itself the way it talks about “dark money” groups?