Gallup gives up the horse race

by - October 08, 2015

But after a bruising 2012 cycle, in which its polls were farther off than most of its competitors, Gallup told POLITICO it isn't planning any polls for the presidential primary horse race this cycle. And, even following an internal probe into what went wrong last time around, Gallup won't commit to tracking the general election next year. It's a stunning move for an organization that built its reputation on predicting the winners of presidential elections. But it comes at a time of unusual tumult in the polling world. Other top-level brands like the nonprofit Pew Research Center have yet to poll the horse race, and still others have expressed concern about the accuracy of polling at a time when fewer people are reachable or willing to talk to pollsters.

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