The new plan for 2016 ditches spending millions on negative advertising in favor of trying to recruit citizens to lobby incumbents to support legislation changing the fund-raising rules. Without the original idea of electing and defeating candidates, Mayday will need to refocus its supporters on a longer timetable, because the numbers aren’t there in Congress to pass proposals the group supports (and most of the support that exists comes from Democrats). Trying to change the behavior of candidates by providing incentives during the campaign is a newer tactic (Mr. Lessig said Mayday would ask donors not to give money unless candidates supported reform legislation, for example).
Campaign Finance Reform Turns to Reward and Punishment - NYTimes.com
