By the time of the 2016 election, the two major-party nominees will have raised more than $1 billion. But securing the nomination, just to get to the general election, will require raising in excess of $100 million. Spencer Zwick, who ran Mitt Romney’s strong fundraising operation in 2012, said: “It’s just as hard to raise $100 million for the primary as it will be to raise $1 billion for the general. . . . In the primary, every contribution you get, you are asking for it. You’re working a lot harder for those dollars.”
Just how daunting is the money chase for 2016? - The Washington Post
