New research shows the Internet loves a political underdog

by - October 09, 2014

If it appears that your favorite candidate has been flooding your e-mail box with tales of woe lately, here's one reason why: New research shows that the Internet loves an underdog candidate. A pair of behavioral scientists, Todd Rogers of the Harvard Kennedy School of Government and Don A. Moore of the University of California at Berkeley, examined whether campaign donors are more likely to open their wallets for a candidate who's projected to win or one who's projected to lose.

Source: New research shows the Internet loves a political underdog - The Washington Post

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