Twitter released a guide for elected officials and candidates that details the do’s and don’ts of how to effectively use the social media site. The 137-page report is Twitter’s first comprehensive publication that puts in place the basics on everything from setting up an account (believe it or not, there are still a few stragglers in Congress) to the best way to get a retweet (post a photo).
Source: Twitter’s new guide for campaigners | Benton Foundation
Twitter is out today with a useful guide for elected officials and candidates that details the do’s and don’ts of how to effectively use the social media site. The 137-page report is Twitter’s first comprehensive publication that puts in place the basics on everything from setting up an account (believe it or not, there are still a few stragglers in Congress) to the best way to get a retweet (post a photo). It also gives campaigners hints on what kinds of messages can break through the clutter, namely by giving authentic and behind-the-scenes glimpses of what it’s like to serve in office. Two examples: New Jersey Gov. Chris Christie during Hurricane Sandy posted a photo on Twitter of him speaking by phone with President Obama and Sen. Chuck Grassley (R-Iowa) telling his followers how he had hit a deer on the road.
Source: Twitter’s new guide for campaigners - Darren Samuelsohn - POLITICO.com
Guide is available here.
