Outside Money Drives a Deluge of Political Ads

by - July 29, 2014

An explosion of spending on political advertising on television — set to break $2 billion in congressional races, with overall spots up nearly 70 percent since the 2010 midterm election — is accelerating the rise of moneyed interests and wresting control from the candidates’ own efforts to reach voters. In the first full midterm cycle where outside groups have developed a sophisticated infrastructure, the consequences are already becoming apparent: a harshly negative tone dictated by the groups and a nearly nonstop campaign season that could cause voters to tune out before Election Day. “They have become a shadow party that’s effectively impossible to dislodge, and they will shape, if not control, the dialogue in key races and therefore nationally,” said Sheila Krumholz, the executive director for the Center for Responsive Politics. “All of this sets the stage for 2016.”

Source: Outside Money Drives a Deluge of Political Ads - NYTimes.com

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