‘Soft lobbying’ war between sugar, corn syrup shows new tactics in Washington influence

No longer content to rely on traditional lobbyists, companies are investing in other messengers, such as nonprofit groups or academicians, that can provide expert testimony, shape news media coverage and change public opinion in ways that ultimately affect decisions in the nation’s capital.

The new approach lacks the transparency that comes from traditional lobbyist registration rules that provide a visible trail of corporate contact with lawmakers and regulators. Nonprofit organizations, now playing an increasing role in lobbying and electoral politics, are not required to publicly reveal their donors.

‘Soft lobbying’ war between sugar, corn syrup shows new tactics in Washington influence - The Washington Post