This week, America's busy election season draws to a close. In certain geographic regions with tight political races, this means computer screens--and especially those associated with IP addresses that have users in certain demographics--are crowded with advertisements for candidates. What many people don't realize is that political advertisements on the Internet are highly targeted, and are the result of marrying Internet browser histories to census records and aggregate marketing data purchased from voters. By triangulating all three sources, political campaigns can microtarget the individual voter. Fast Company spoke with one advertising company to find out how they do it for politics.
Yes, Political Campaigns Follow Your Browser History | Fast Company | Business + Innovation
