Why Is Voter ID So Popular?

by - August 14, 2013

Right now voter ID is polling at 83% approval, according to a McClatchy-Marist study. But even more fascinating is the broad demographic support for the election integrity policy. Although favorability is off the charts across all indicators, there are some narrative-busting trends. You’re more likely to support voter ID if you’re not white, make less than $50,000, and are female. How can a policy like voter ID become so popular in our polarized culture? Trust in one another is dropping to zero. If voting is the great equalizer, voter ID is the insurance policy.

Why Is Voter ID So Popular?

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