Republicans Launch Mission To Turn Up Their Digital Game

by - March 26, 2013

"Democratic investments, certainly in technology, have only compounded over the last decade," says Patrick Ruffini, who runs a Republican digital-strategy firm called Engage.

Ruffini was the Bush-Cheney campaign's webmaster in 2004; he says Democrats have pulled further ahead of Republicans year by year.

"What started out as maybe a smaller advantage when online politics were just getting going has snowballed into quite a significant advantage," he says. "How do Republicans not only catch up but leapfrog that?"

That's the key question the GOP is asking itself right now.

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