Twitter became ubiquitous in politics during the 2012 election cycle, both as a campaign tool and as a primary means of communication between lawmakers, staffers, their constituents, and the press.
Finn has played a key role in making Twitter the go-to social media platform in the political sphere. As the head of Twitter's strategic politics and advocacy partnerships, she works with political, government, and non-profit groups on developing their Twitter strategies to raise awareness, drive action, and engage in real-time response.
A former Republican digital strategist, Finn says that Twitter has simplified the way that candidates communicate with the media online. Going forward, she believes that the microblogging platform will become even more integral to politics, with campaigns building their Twitter presence on "day one."
"Successful campaigns will have no choice but to engage at all times," Finn said. "Whereas the official statement used to be the historical record of a campaign, in future campaigns, if it's not shared through social media, it's as if it didn't happen."
