DIGITAL 50: The Hottest People In Online Politics

by - February 21, 2013

Mindy Finn, Politics and Advocacy, Twitter

Mindy Finn, Politics and Advocacy, Twitter
Courtesy of Mindy Finn
Twitter became ubiquitous in politics during the 2012 election cycle, both as a campaign tool and as a primary means of communication between lawmakers, staffers, their constituents, and the press.
Finn has played a key role in making Twitter the go-to social media platform in the political sphere. As the head of Twitter's strategic politics and advocacy partnerships, she works with political, government, and non-profit groups on developing their Twitter strategies to raise awareness, drive action, and engage in real-time response.
A former Republican digital strategist, Finn says that Twitter has simplified the way that candidates communicate with the media online. Going forward, she believes that the microblogging platform will become even more integral to politics, with campaigns building their Twitter presence on "day one."
"Successful campaigns will have no choice but to engage at all times," Finn said. "Whereas the official statement used to be the historical record of a campaign, in future campaigns, if it's not shared through social media, it's as if it didn't happen." 

Katie Harbath, Associate Manager for Policy, Facebook DC

Katie Harbath, Associate Manager for Policy, Facebook DC
Courtesy of Katie Harbath
Harbath has been involved in the GOP's digital efforts for the past decade, working on the team that ran the RNC's website in 2004, and directing the Republican Senatorial Campaign Committee's digital strategy during the 2010 election cycle. 
Now, as associate manager for policy at Facebook, Harbath helps Republican lawmakers and candidates leverage the social media platform and make sure they are using the site's new features in the best way. 
"It's exciting to be working for a company that's setting the code and breaking boundaries for what people can do with technology," Harbath told Business Insider. "The challenge is to take the culture of FB and apply it to an industry like politics."
"There is still a long way to go," she added, "but I actually think there will always be a long way to go — this is always going to be an evolving space." 

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