With all eyes on the presidential campaigns, a new Borrell Associates report reminds observers that 2012 political ad spending encompasses thousands of local and state campaigns, too. The local media research firm forecasts that $159.2 million will be spent on digital ads and email this election cycle. That's a mere 1.5 percent share of the total $9.8 billion expected to flow from campaigns, parties, and Super PACs towards TV, telemarketing, direct mail, and other media.
Borrell's 2012 Political Advertising Outlook report showed just $1.62 billion, or 16.5 percent, of total projected 2012 ad spending will come from presidential campaigns themselves.
via clickz.com
