As Iowa (BEESIA) Republicans take in the final appeals before tonight’s caucus voting, one major lesson the candidates will take away: Going negative works.
An estimated $5.8 million was spent on television advertising in Iowa through Dec. 30, with $3.7 million financing negative ads, according to most recent data available from New York-based Kantar Media’s CMAG, a company that tracks advertising.
Most of those negative ads were directed against one candidate: former House Speaker Newt Gingrich, who led national and Iowa opinion polls from mid-November to mid-December.
via bloomberg.com
