New-style scandal fixer helps Rick Perry, Herman Cain

Retained by Perry’s gubernatorial campaign committee, the acclaimed libel lawyer fired off a letter to the website in August, threatening to sue if the story ran – an aggressive response even for a candidate whose aides later admitted they entered “Def Con 9” mode when long-circulating rumors began to swirl anew as Perry prepared to run for president.

The Huffington Post’s founder Arianna Huffington said recently the website didn’t spike the story because of Wood’s letter, but because there was “simply no there there.”

Still, Wood’s behind-the-scenes work for Perry – and his more public efforts last month to shoot down allegations of sexual impropriety leveled at former Perry rival Herman Cain — suggest there’s an appetite among high-profile campaigns for a more aggressive response to damaging stories. And though some Washington scandal veterans argue Wood’s confrontational approach— which blends litigation-style PR with legal threats and actual lawsuits — is better suited for Hollywood and supermarket tabloid stories, others predict the demand for those services will only expand as scandals increasingly dominate political coverage that spreads rapidly online.