These communication platforms are heady stuff for many veteran influence brokers, particularly those accustomed to communicating in a slightly more corporeal manner. And while just about every politico in the nation’s capital now amplifies message and mantra through social media, professional lobbying firms, which have long ranked among D.C.’s most social and media-savvy power brokers, have largely opted out.
About half of the year’s top-grossing lobby shops have no discernible presence on either Facebook or Twitter, the nation’s two most popular social-media sites, a POLITICO analysis indicates. Most of the rest have two- or three-figure followings that would embarrass a not-particularly-popular ninth-grader.
via politico.com
