Six months after the Republican National Committee set out to modernize a moribund voter-turnout operation, Political Director Rick Wiley expressed confidence that the committee’s new strategy would help the eventual GOP presidential nominee level the playing field with President Barack Obama.
In an interview with Roll Call, Wiley said the RNC used the special election in Nevada’s 2nd district to test a new ground-game program that is focused on early voting. That program continues to be refined — as do new strategies and technologies for identifying voters and getting them to the polls in the last three days of the campaign. The RNC also plans for the first time to heavily utilize social media and will recruit “virtual precinct captains.”
via rollcall.com
