Michael Malbin, executive director of the Campaign Finance Institute, which studies money in politics, said bundler titles are meant to inspire supporters while also saying something about the candidate. Perry's decision to label his top fundraisers as Patriots, for example, "implies that your opponents' donors are not patriotic," he said.
"I doubt very much that the label itself motivates these donors," Malbin said. "But being recognized as being at a certain level does motivate people."
The practice of handing out titles — Malbin likens them to "merit badges" — appears to have its roots in another type of fundraising: philanthropy. Charitable causes, from museums to groups focused on eradicating disease, have long relied on sponsorships, plaques and other tchotchkes to attract wealthy donors.
What’s in a name? Fancy titles multiply for major donors
The Washington Post
