"Facebook introduced zip code targeting yesterday. The capability has special value for local advertisers as well as political advertisers looking to reach specific voting districts.
Advertisers can now target ads including Sponsored Story campaigns down to the zip code level throughout the U.S, said a Facebook spokesperson. Until now, they could target geographically only to cities, states, and provinces. Advertisers can target individual ads to as many as 2,500 zip codes.
'My comment is, finally!' said Josh Koster, managing partner of Chong and Koster, an agency that handles digital advertising for political and advocacy campaigns on the left, as well as corporate clients. 'It's huge for political campaigns and huge for small businesses.'"
Big News for Political Campaigns: Facebook Enables Zip Code Targeting for Ads
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