Was Huntsman 'Self-Financing' or 'Priming the Pump'?

NYTimes.com:
"One month ago, during his first trip to South Carolina, Mr. Huntsman signaled that he had no intention of investing much of his family’s fortune into his presidential aspirations. While he stopped short of saying that he would not spend any of his own money on the campaign, he made it clear that he needed to raise money from others to become a viable candidate.

“If we were to get in the race, no self-financing,” Mr. Huntsman told reporters for The New York Times and Bloomberg News, who stopped him as he walked through the Capitol in Columbia, S.C. “Unless you can raise it legitimately, you don’t win. I learned that running for governor.”"