"Most GOP presidential campaigns have yet to hire anyone in-house to handle digital efforts, but Mitt Romney - who is expected to announce his candidacy this week - has. Zac Moffatt, formerly a partner at Republican digital agency Targeted Victory, has served as digital director for Romney's exploratory committee since May 1.
Moffatt, pictured at left, ran political education training for the Republican National Committee in 2008, and has more recently helped run digital campaigns for candidates including Florida Senator Marco Rubio while with Targeted Victory.
'You can't achieve the same level of dedication and integration with consultants,' suggested Moffatt, who is believed to be among the few in-house digital staffers working with any of the GOP primary hopefuls at this stage. Still, Moffatt expects the Romney team to use outside firms, including Targeted Victory, for some work."
Mitt Romney Hires Digital Director
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