When a politician responds in-kind to follow a Twitter user it can have an extremely positive effect on his/her image in that user’s eyes. People are often elated to find that a political icon has taken the time to follow them. An inbox message from Twitter that says “Barack Obama” is following you on Twitter can do wonders for a person/organization’s ego. Extra points go to politicians that utilize direct messaging (dm) to converse with followers. By following in return, it’s a balance of authority that demonstrates the value of connecting with people on the ground level.
A Politician’s Role in the Twitterverse, Part One: Follower to Friend Ratio
e.politics: online advocacy tools & tactics:
