"The trend toward Internet-centric campaigns is being driven by changes in where people get election information. According to the Pew Research Center, in the last presidential race 26% said they received most of their election news from the Internet, while 28% cited newspapers. In 2012, the Web will likely eclipse newspapers and close in on TV as the principal source of election news.
The Internet makes it likely that more campaigns will be self-directed from the grass roots. The tea party movement, for example, would have been impossible to organize and coordinate without email and the Web. Thus campaign managers will have to rely less on activity in centralized headquarters and more on volunteers—working at their pace and in their way—to reach voters on their laptops, tablets and smart phones."
Karl Rove: Political Campaigns Go Viral
WSJ.com:
