POLITICO.com:
"Faced with an avalanche of bad publicity after years of funding conservative causes in relative anonymity, the billionaire industrialist Koch brothers, Charles and David, are fighting back.
They’ve hired a team of PR pros with experience working for top Republicans including Sarah Palin and Arnold Schwarzenegger to quietly engage reporters to try to shape their Koch coverage, and commissioned sophisticated polling to monitor any collateral damage to the image of their company, Koch Industries."